Pricing that rewards growth
A simple, tapering management fee: 10% of your ad spend to start (minimum £300/month), dropping to 5% and then 2.5% as you scale. Like tax bands, each rate only applies to the spend in that range — so there are no cliff edges, and your effective rate falls the more you grow. No setup fees, no lock-in.
A simple idea of what you'd pay
A rough guide by account size, so you know roughly where you'd land. Your exact fee follows the tapering bands — see the worked examples just below.
Starter
Up to ~£3k/mo ad spend
Smaller & local accounts getting PPC done properly
- Full Google Ads management
- AdTool platform & daily optimisation
- Conversion & offline tracking setup
- Monthly AI reporting
- No setup fee, no lock-in
Growth
~£3k–£10k/mo ad spend
Our sweet spot — scaling lead-gen & eCommerce
- Full Google Ads management
- AdTool platform & daily optimisation
- Conversion & offline tracking setup
- Monthly AI reporting
- No setup fee, no lock-in
Scale
£10k+/mo ad spend
Rate tapers to 5% then 2.5% as you grow
- Full Google Ads management
- AdTool platform & daily optimisation
- Conversion & offline tracking setup
- Monthly AI reporting
- No setup fee, no lock-in
Indicative only — all prices exclude VAT. Ad spend is paid directly to Google and isn't included in the management fee.
Your rate falls as you scale
Because the lower rates kick in on higher spend, your effective rate keeps dropping the more you invest — so growing with us gets better value, not worse.
- No setup or onboarding fees, ever
- Rolling monthly — cancel any time
- Everything included — tracking, feeds, CSS and reporting
What you'd pay
| Monthly ad spend | Fee | Effective rate |
|---|---|---|
| £3,000 | £300 | 10.0% |
| £5,000 | £500 | 10.0% |
| £10,000 | £1,000 | 10.0% |
| £20,000 | £1,500 | 7.5% |
| £30,000 | £2,000 | 6.7% |
| £50,000 | £3,000 | 6.0% |
| £100,000 | £4,250 | 4.3% |
Illustrative. Ad spend paid to Google separately. Excludes VAT.
One fee, the whole toolkit
No stripped-back "starter" plan. The same expert management and Ad Tool platform whatever your spend.
Watertight tracking
Conversion tracking set up and monitored, including offline conversions — so bidding optimises to real revenue.
Daily optimisation
Your account worked on every day via AdTool, not tinkered with once before a monthly report.
CSS included
Run Shopping through our Comparison Shopping Service to save ~20% on CPCs — often self-funding your fee.
Click-fraud protection
Repeat non-converting IPs identified and excluded, so budget isn't wasted on junk clicks.
AI reporting
Clear monthly reports on spend, sales and product performance — shareable in a link.
AI channel ready
Optional feed into AI channels like ChatGPT, tracked alongside your Google results.
For Shopping accounts, the fee can pay for itself
Running Google Shopping through our CSS typically cuts your cost per click by around 20%. On a decent Shopping budget, that saving can more than cover the management fee — so you get expert management effectively for free. See how CSS works →
The details
How is my fee actually calculated?
Your spend is charged in bands, like tax. The first £10,000 of monthly spend is charged at 10%, the portion from £10,000 to £50,000 at 5%, and anything above £50,000 at 2.5% — with a flat £300/month minimum. For example, £30,000 of spend works out at £2,000/month.
Why does my effective rate drop as I grow?
Because the lower rates only apply to higher spend. As more of your budget sits in the 5% and 2.5% bands, your blended rate across the whole account falls — so scaling with us gets cheaper per pound, not more expensive.
Is there a minimum fee?
Yes, a flat £300/month. It only comes into play on smaller accounts — once 10% of your spend exceeds £300 (around £3,000/mo of spend), you simply pay the banded rate.
Is ad spend included in the fee?
No. The management fee is what you pay us to run your advertising; your ad spend is paid directly to Google. Any third-party costs are always made clear up front.
Are there setup fees or contracts?
No setup fee, no onboarding fee, no exit fee and no lock-in. We work on a rolling monthly basis — you stay because it's working.
Do you charge extra for tracking, feeds or reporting?
No. Tracking setup (including offline conversions), feed work, CSS, click-fraud protection and AI reporting are all included in your management fee.
What about VAT?
All prices are exclusive of VAT, which is added at the prevailing rate.
Seen enough?
Get set up in a few minutes — no setup fee, no lock-in, and nothing charged until your fee is agreed.