The AI platform that lets us manage smarter — and charge less
We built AdTool to automate the repetitive, time-consuming parts of Google Ads and Merchant Center management. It means daily optimisation as standard, rock-solid tracking, faster turnaround, and lower fees than agencies still doing it all by hand.
A complete toolkit behind every account we run
The same platform that powers our management is what lets us do more, faster, for less.
AI account audit
A scored review of your Shopping and Search in under a minute, with prioritised action points written by AI.
Conversion tracking health
Checks whether your tracking is actually set up correctly — the single most common thing we find broken.
Offline conversion import
Feed in-store and phone sales back into Google via hashed data, so Smart Bidding optimises to real revenue.
Feed & Merchant Center tools
Edit product attributes, manage custom labels and fix disapprovals through self-healing supplemental feeds.
Click-fraud blocker
Identifies and excludes repeat non-converting IPs, so you stop paying for clicks that never convert.
Automated alerts & rules
Daily spend caps, performance changes and Merchant Center issues caught before they cost you.
Shopping A/B testing
Test product changes with real numbers — side-by-side ROAS and performance comparison.
AI reporting
Client-ready monthly reports written by AI: sales, spend and product performance, shareable in a link.
AI channel feeds
Sync an optimised feed to AI commerce platforms like ChatGPT, tracked alongside Google.
See the full platform at app.mywebhero.co.uk/features.
Tracking is the foundation — we get it right
Most underperforming accounts don't have a bidding problem, they have a tracking problem. If Google can't see what makes you money, everything downstream is guesswork.
- Conversion tracking validated and monitored, not set-and-forget
- Offline conversions imported so phone and in-store sales count
- Clean data feeding Smart Bidding for better automated decisions
Not sure your tracking is right?
Run the free automated audit — it checks your conversion tracking health first and flags exactly what's missing or misfiring.
Run a free auditRun a full account audit in under a minute
See what AdTool spots in your account — no cost and no obligation.
How it works
Run the audit
Point AdTool's automated audit at your account.
Get scored findings
Tracking, wasted spend, bidding, ad quality and feed health — prioritised.
Talk to a human
We'll walk through the wins with you. No pressure, no lock-in.
Ready when you are
It takes about a minute and there's nothing to install.
Run your free auditPrefer a person? Book a call and we'll run through it together.