eCommerce Client

Languages / Campaigns Supported: Shopping, Search, Display, Remarketing, DSA

myWebhero increased a new clients revenue by £60,000 whilst reducing their spend by over £3,000! The online retailer increased ROAS from 325% to a whopping 1,360%

myWebhero started working with Union Mart in Nov 2020.
As an online retailer Union Mart wanted a team to manage their Google Ads and increase revenues at a target ROAS.We implemented a clear strategy focusing on shifting budget from under-performing keywords to ones we knew converted well.
Adding Google Shopping campaigns & Smart Display helped drive incremental sales at target ROAS.

What We Did

We helped Union Mart quickly improve their eCommerce PPC results by creating a multi-channel strategy utilising Search, Shopping & Remarketing.

  • Segmented the search campaigns by product type with focus on high converting search terms
  • Smart Display campaign with dynamic remarketing ads (pay per conversion)
  • Created a new shopping feed & segmented campaigns by product type
  • Search campaigns
  • DSA campaign to pick up long tail searches
  • Improved quality score of account by following best practice with ads & extensions
  • Offline phone sales reporting